“Vietnam – Timeless Charm” Becomes New Slogan of Vietnam Tourism
The Vietnam National Administration of Tourism
( VNAT ) under Ministry of Culture, Sport and Tourism announced the
new slogan and the symbol of the Vietnam Tourism Promotion Program on 28
December, 2011. Therefore, the term “Vietnam –Timeless Charm” and the symbol of five petals lotus have been officially selected as the Slogan and Logo of Vietnam Tourism in 2012 – 2015.
The representative of VNAT, Ms Thanh
Huong said that lotus is chosen as the symbol as it shows the
inheritance and brings new impression to the public, opening up a new
horizon of time, space, and diversity of tourism products.
About the new Slogan and Logo of Vietnam Tourism:
Vietnam tourism used to get the Slogan “Vietnam – The Hidden Charm” in 2005 – 2011. The term “Charm” has been accompanied by our tourism for a long time and initially left good impression for visitors to Vietnam. The term “Timeless”
means time, diversity and longevity. This also implies that the
tourists will need more and more time to discovery the richness and
diversity of Vietnam’s tourism products and services as well.
The Lotus has been known as the National Flower of Vietnam.
According to Oriental Philosophy, five is a good number presenting
vitality. The lotus in painting of Hoai Duc is formalized into five
petals with five colours, which symbolizes proliferation, vitality and
the beauty of Vietnamese people.
Color of the petals makes an idea for
tourism products, experience and emotion when visitors come to Vietnam.
The bright green color of the symbol manifests island and sea tourism.
The green color presents ecological tourism and the nature. The yellow
color is the symbol of cultural and historical tourism. Violet is for
adventure tourism and Pink is Vietnamese’s hospitality.
Ms Huong also pressed that lotus with
five petals is an inherited image of the previous symbol: The lotus bud
has hidden beauty and the lotus flower with five blooming petals is
symbol of a new developing process of Vietnam Tourism.
According to the VNAT, this new Logo and
Slogan is a result of the competition for Slogan Creation took place
from August to December last year. 233 Contestants sent 400 works to the
organizers. Top ten works were sorted out for open comments from State
Agencies, businesses, experts, and professional consultants. And
finally, the Lotus symbol of Tran Hoai Duc is selected. He is a
professional graphic artist, designing illustrations for some Newspaper
such as: Children Paper, Hoa Mi Paper, For Men Magazines…